EB
Work
Who?
Recognition
EB
Work
Who?
Recognition
itaipava_less_saturated.jpg

The Beerhavior Pack

– Integrated –

Client: Itaipava
Agency: WMcCann
Production: Comando S

Turning a drinking behavior into a product.
Yes, a pack.

BeerHaviorPack_Cannes2026_Board_Health.jpg
BeerHaviorPack_Cannes2026_SupportImage_ZebraStriping.jpg
BeerHaviorPack_Cannes2026_SupportImage_Design2.jpg
image-9d44c4a0-4ae6-45c2-a134-34a733add4d0.webp
image-78b79e02-2b2b-43cc-b0aa-090113994477.webp
All Visa + BBDO lululemon + AKQA Itaipava + McCann Pepsi + BBDO Itaipava + McCann Advil + Grey The Battle Within + FCB 7up + BBDO Pet Market GMHC + FCB Johnson & Johnson + BBDO Obra do Berço + DDB Cannes Young Lions
Visa + BBDO lululemon + AKQA Itaipava + McCann Pepsi + BBDO Itaipava + McCann Advil + Grey The Battle Within + FCB 7up + BBDO Pet Market GMHC + FCB Johnson & Johnson + BBDO Obra do Berço + DDB Cannes Young Lions